How Trade Finance Fueled This Nutrition Bar Startup

THE CHALLENGE: This nutrition bar supplement startup was suddenly faced with fulfilling a 60,000 unit order by a large nutritional supplement retailer. Gaining a lucrative position in the ultra-competitive supplement market is rare for any business, let alone a young startup. Funding was needed, and fast, to meet these high customer demands. The supplement retailer wanted to pay the invoice in 30 days once the goods were received. But cash flow was needed to pay ingredient suppliers, packaging materials, and the co-packer to meet the order.

THE SOLUTION: Premier Trade’s creative approach to trade finance helped this startup fund their order. Our team created a custom Purchase Order to provide the capital needed to fund the suppliers and co-packer. Once the product was delivered, Premier Trade provided additional cash by factoring the resulting invoice.

THE RESULT: It took less than one week for Premier Trade to put the entire deal together and help this startup capitalize on a fantastic opportunity and stake their claim in the nutritional supplement industry.